Ydès advises Custom Solutions for stake acquisition in Incentive Office - Highten

October 27th 2015

Custom Solutions (listed on Alternext Euronext Paris), major French marketing and digital solutions provider, announces an acquisition of a 40% “controlling” stake in the share capital of Incentive Office (tradename Highten), therefore becoming its first stakeholder.

Thanks to an eighteen-year expertise and to diversified centres of excellence, Custom Solutions has acquired a solid reputation with 300 major brands, including Sony, Michelin, Nokia, Total, Karcher, Butagaz…

Incentive Office specialises in the design and management of digital marketing offers to distribution networks, especially through an innovative digital platform allowing advertisers to manage their campaigns. The company has designed and managed more than 350 campaigns for major brands, including Air Liquide, Bridgestone, France Parebrise, Hertz, Jacob Delafon, Manitou, Sage, Unilever… Holding a 100% digital subsidiary in Bordeaux, Numéric Workshop, Incentive Office generated a turnover of 2.7 M€ in 2014 and a net income close to 8%.

With this significant equity investment, the group Custom Solutions confirms its strategy of acquisitions in marketing and digital in France. Incentive Office’s recognised know-how on the market of marketing offers to distribution networks will allow Custom Solutions to reinforce its presence on this segment with its historical clients. This acquisition will also help consolidate Custom Solutions IT expertise with a new digital platform for distribution network animation as well as a new IT team.

Fabienne Régis et Cyril Fabre